Do you want to get more traffic for your blog? We know the answer and how to do it. You have to improve the on-page SEO so it ranks better in the search engines.
In addition to the ways to promote and spread the articles of your blog, you need to optimise the on-page SEO of each of your articles, that means: you do what is necessary to improve the on-page SEO, to appear higher in Google when people do a search with certain words to find your website in the top positions.
Only then you get more web traffic.
So today we give you 10 easy tips and you don’t need to be an SEO expert to improve the on-page SEO of your blog.
In order to optimise your articles, it’s imperative to search and choose the best keywords. Those that will make you receive more traffic as they are what your audience is looking for. Of course, they have to be keywords that don’t have much competition because otherwise, it will be difficult to rank them.
These keywords will have to be placed in different sections of your post like titles, URL, subtitles, body, the image text, meta description etc.
We don’t want to do keyword stuffing (cramming your text with the main keywords) because:
1. Google detects and penalises it.
2. Your audience will not like it at all.
Write for your human audience, not for Google robots.
One of the strategies that you must follow is to see which keywords are the ones that carry the most traffic to your competition and use them to create better content and much more quality. You’ll have to work for it, but it’s worth it.
You should focus on long-tail keywords because, although they have far fewer searches, they are of higher quality.
For example, if you sell women’s shoes and rank your website for “shoes“, many visitors that are looking for men’s shoes will click but they are not relevant to your website.
Instead, if you rank your website for “women’s heeled shoes “, you will have fewer visits but these will be of great quality.
Here are our top 10 tips to optimise the on-page SEO of your blog.
1. Create high-quality content
The most important thing in optimising and improving the on-page SEO of your blog is to create the best possible content. Quality content that interests your audience. Content that solves the problems of your audience and offers them what they are looking for.
Google knows when a post is good or bad. So work hard and create the best content for your blog. Google will love it but also your readers.
2. Optimize titles
The headline is the first thing your readers see so it must seduce them. It’s also the first section that Google takes into account to rank a page.
To improve the on-page SEO of your blog, you have to have creative titles but also optimised and the main keyword has to appear in the titles.
Take advantage of the 70 characters Google displays in search results and use the main keyword. The more at the beginning of the title the better.
Your article must answer a question or solve a problem – such as “How to do …”, “How to improve …”, Tips for … “,” Why …? “,” Guide to … “,” The Top 10 … “
Example title: “Top 10 tips to improve the on-page SEO of your blog”
3. Optimize URLs
Although many CMS like WordPress or Blogger create URLs automatically, if you want to improve the on-page SEO of your blog, always personalise them. The URL of your blog post has to be short but rich in content and relevant.
Eliminate empty spaces by using hyphens between words.
Including the main keyword in the URL is super important since it’s another factor that Google uses to rank a page.
Every time you write a new article on your blog, create links in content that lead to other articles on your blog as long as they are related, of course. Why?
- You give Google a way to navigate your blog and can rank it better as the links help to transfer authority from one page to another and reinforce the thematic relevance.
- You give your readers valuable information as you enrich your content with other useful information. Look at point 6 and you’ll see what we’re talking about.
Link these articles with an anchor text as descriptive as possible, include the main keyword of the article you are linking to. DO NOT use “click here”, “in this video” or nonsense like that.
You should also add, at the end of your post or in your sidebar some related posts to read. You will make your audience stay longer on your blog.
5. Link to external pages
Linking external websites offers great value to the visitor as it gives them more information about what you’re talking about, of course, you should link to pages related to your content in the anchor text.
6. Optimise your images
The on-page SEO of an article is improved by optimising the images that appear on it. How can we do it?
- Add a descriptive and relevant name to your images and don’t leave the typical “image24”.
- Optimise the size and weight of the images before uploading them to the article.
- Add the “alt” tag to all images, using the main keyword.
- Fill in the “Title” label descriptively and using the main keyword.
- Add a description to the image.
- Surround the image with related and quality text.
- Use an image compressing plugin like Smushit for WordPress.
7. Publish regularly
Google likes websites that are updated often. Create an editorial calendar and follow it.
You don’t need to post every day but do it more than once a month.
And be regular. If you decide to publish once a week, always do it on the same day and at the same time. Your readers will appreciate it.
8. Optimize content
The body of the article is where you have to work the hardest as it’s what your visitors will read. We have said it before but we repeat: the content has to offer great value to your audience and be of great quality. Focus on solving problems for your readers and give them what they are looking for.
On the other hand, to improve the on-page SEO of your blog, your main keyword has to appear in the body but also variant words of the main keyword, other related keywords and synonyms. Why?
Because Google doesn’t rank a page using only a single keyword but it analyses all the content (on-page SEO ) and external factors (off-page SEO) to see if the content is relevant.
Use headings and subtitles (h2, h3, h4) to organise and structure your content. Take advantage and use different keywords in these headings as they have more value for Google than the words within the paragraphs.
Although Google does not pay much attention to the bold, italic and other formats use them to indicate the most important parts of the text.
Complement your text with multimedia content like images, gifs or videos to enrich it. Your readers will like it and Google as well. In addition, the videos increase the time your readers stay on your website and reduce the bounce rate.
9. Optimise meta descriptions
The meta description of your page or blog is what appears in the search results under the title and URL.
Aside from being one of the factors that Google uses to rank a website, it’s one of the best ways to invite people to click on your article and not another.
The meta description should be suggestive and seductive for a person to click on your post.
So, if you want to improve the on-page SEO of your blog use the 156 characters that google shows in search and add your main keyword for increased relevance.
If you blog on WordPress CMS you can use the SEO plugin by Yoast to improve the optimisation of each of your articles.
Yoast is one of the best plugins out there for on-page SEO.
10. Optimise the loading speed
Another very important factor to improve the on-page SEO of your blog is the loading time.
The lower it is, the better, because Google likes pages that load fast.
You need to keep it under 0.5 seconds.
In addition, if it takes ages to load, the person who clicked on your link might get bored and click the back button.
You can check your page speed by using the pagespeed insights tool.
We assure you that by following our 10 tips, you’ll improve the on-page SEO of your blog and you’ll see how you slowly rank on Google’s search results.
Remember that the most important point is the first: create quality content and solve problems for your audience.
What do you think of these tips to optimise the on-page SEO of your blog?
Do you think there are other ways to improve the on-page SEO of your blog?
Can you tell us your secrets?
Leave us a comment below and tell us what you do to optimise your blog.