Search Engine Optimization

 

Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.


Client Feedback:

Breakline has given me excellent advice and support from the conception of the website to the website going live.

Mark Evans manwithapan.net

Why is SEO Beneficial to Your Business?


Ranking Importance

This year research shows that approximately 85% of all Web sites are found via search engines.


Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective Strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers.


342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results.

More Visitors

Solid SEO and search-friendly Web design will help bring visitors to your Website.


Consumer Perception

The higher a Web Site is ranked in a search engine the more quality it holds.


How we do it?


Step 1: Website SEO Analysis

Before we can diagnose problems with the website, we have to know exactly what we’re dealing with. Therefore, the first (and most important) preparation step is to crawl the entire website, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads so every strategy is based on data. With our SEO analysis, we check all factors that can be decisive for the ranking on search engines. While doing that, we go the extra mile and don’t just stop after analysing your online content. As a result, all these factors are paid attention to within our analysis. Each sensitive analysis is handmade and contains not only annotated results but also tips and strategy recommendations from the respective speciality fields of our SEO experts. For every analysis, we will take our time in order to prepare everything thoroughly. This will help you gain insight into the areas where there is a need for optimization and also how you can efficiently and sustainably boost your website to success.

 

Step 2: On-Page & Off-Page Optimization

The competitive world of the Internet creates a need for leverage for smaller businesses that wish to compete with larger ones. The smaller businesses will never catch up to the large companies marketing budgets, so how can they really compete? One way, SEO, on-page and off-page optimization that offers authority, brand building, traffic, and of course, profits. In 2014, the world of SEO shifted dramatically with all of the Google updates and algorithm changes.

What is On-Page SEO?

“On-page SEO” is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On-page optimization needs a constant revision of the site in order to improve and maintain the ranking.

The main components involved in on-page optimization are listed below:

– Headings
– Title of the page
– Meta description and tags
– Image and pictures
– URL structure and domain information
– User-friendly navigation and quick loading
– Fresh and quality content
– Optimized external and internal links

 

What is Off-Page SEO?

“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Unlike on page optimization, off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It’s an ongoing process and needs regular new links that are given priority by search engines.



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