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Here are some popular SEO Myths

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Here at Breakline, we are constantly being questioned about what works, what doesn’t work and is it true statements so I thought I would compile a quick ‘SEO Myth buster list’ to help our visitors.

Here are some popular SEO Myths:

  • Higher bid on PPC ensures a higher Ad placement.
  • Once you achieve top/high rank for your keyword you can stop optimising your website.
  • SEO Companies that offer guaranteed top placement for your keywords eliminate the risk.
  • Fantastic short term results are a great result in SEO.
  • Search engine optimisation mainly consists of endless search engine submissions.
  • Search engine optimisation basically is a set of clever techniques designed to con the search engine.
  • By following standard SEO techniques you will guarantee high rankings.
  • If you hire an SEO company it’s expensive and they will blind you with meaningless terms.
  • Basically, all you need do is repeat your keyword loads of times on every page.
  • Most websites are optimised as they are being built so if you get a new website this will all be done for you.
  • There is only one search engine worth optimising for and that’s Google, everybody knows that right?
  • High PR is all that matters and getting a good PR automatically translates to high position.
  • Brand new websites don’t stand a chance in the Search Engines.
  • Link building is a completely automated process with little or no user interaction.
  • A high position for any keyword ensures high sales and conversions.
  • PPC has a knock-on effect on natural/organic ranking.
  • A high bid in PPC is directly proportional to high click through and conversions
  • PPC is far too costly for small business owners to consider.
  • All links in a successful link building campaign are permanent.
  • PPC and keyword selection is all done by some clever bit of database.
  • Getting more and more links will increase PR
  • The number of links a site has is far more important than the quality.
  • An endless number of links can be acquired for free given enough time.
  • Having an XML sitemap will boost your search rankings.
  • Top-level domains improve rankings.
  • Including a target keyword in anchor text no longer matters in SEO.
  • Google will find your fresh content and index it.
  • Keyword research is not necessary.
  • SEO is easy, anyone can do it.
  • Paid search improves organic results.
  • Linking out to authority sites sends organic visitors away.

I hope these clear some things for you, I might elaborate on these points individually in the future.

Alex Toma

I am responsible for pitching and winning new business, creating and implementing SEO campaign strategies, social communications, on and offline media relations. I am passionate about spreading knowledge about SEO and always search for new ways to improve.

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