Search Engine Optimisation (SEO)


At Breakline we understand that SEO (search engine optimisation) is more than knowing how search engines like Google work – it’s about understanding people and what information they ultimately want to find when entering a Google search.

In order to take advantage of organic search traffic, your SEO strategy has to be one that aims to make your website the best result for a customer searching for your products and services.

London Internet Marketing Client Campaign

If you are looking to naturally improve your search engine rankings you are in the right place, we are a reputable digital marketing agency with offices in London and Hampshire, we offer SEO services for businesses who understand the importance of internet marketing.

SEO Powered by Research

Breakline is a London SEO agency that will combine the detailed knowledge of your customers with a deep understanding of the signals that Google and other search engines use to measure the engagement, relevance and performance of your website.

This allows us to develop strategies that not only increase your search visibility but also help your website to engage and convert.

Each strategy is bespoke and prioritised based on increasing performance as quickly as possible.

With over 10 years of experience in the fields of search engine optimisation, search engine marketing, and web analytics, the Breakline team has a wealth of knowledge required to provide cutting edge SEO services.

SEO is what we do, execution is in our DNA and we know how the web works because we help to build it.

At Breakline, we keep in regular contact with our clients to ensure that their requirements are met while working to realistic timeframes. Unlike many of our competitors, Breakline’s technical team is in-house.

We do not outsource any work.

This puts us in the position to be able to effectively and transparently manage all our projects from start to finish and achieve results.

Some SEO services we offer to UK businesses are:

  • Local SEO
  • Technical SEO
  • eCommerce SEO
  • Creative SEO
  • B2B SEO
  • Digital PR

Search engine optimisation done the right way can improve search engine rankings and drive traffic to your website, ultimately increasing sales or leads.

Search engine optimisation takes a lot of effort and time, it also requires experience, quality content creation such as articles, blogs, media coverage and tools.

Why hire an SEO agency?

Due to the increased complexity of SEO, it’s recommended to work with a reputable and professional SEO agency.

An SEO agency will have the resources, the experience and tools to improve rankings while following strict search engine guidelines.

Why should you choose us?

We know that choosing an SEO agency London to work with can be an intimidating prospect. That’s why we want to be fully transparent and explain everything clearly from the first point of contact.

There are many SEO agencies who promise the world and deliver very little, you will be pleased to know that Breakline has a 92% client retention rate based on the past 5 years of SEO services.

Over the past 10 years, we helped companies in many different industries achieve long term results using SEO.


The SEO services we offer are powered by high-quality content and ethical search engine friendly techniques.

We are highly recommended by our many happy clients and our team has over 10 years of experience in internet marketing.

We are highly-rated and recommended

We are a reputable SEO agency in London and Hampshire, this is what some of our clients say about our SEO services and digital marketing campaigns:

Best SEO agency in London, much better than previous SEO companies I’ve worked with! In only 3 months our traffic doubled and so did the phone calls.
Alex was so helpful from the first email.
Thanks guys, well deserved 5 star review.

Managing Director, London Roofing

Alex and team have been great from day one. They understand our business, have a great depth of knowledge, excellent relationship management skills, and have a real passion for what they do. We are very happy recommending them.

Managing Director, Exciting Escapes

The site has seen a surge in traffic, with visitation increasing by 4000% at its peak. The team is attentive and responds quickly. Customers can expect excellent service with tangible results.

Managing Director, Spear Recruitment

Breakline Ltd’s content marketing work was appreciated across the board. The team successfully delivered tangible results and were a joy to collaborate with.

Content Director, Maxim

Breakline Ltd’s efforts have led to a steady presence on the first page of Google results for specified keywords. The team has been thoroughly communicative while working swiftly to deliver strong results.

Managing Director, Man With A Pan

SEO Services We Offer

As a reputable search engine optimisation agency, we are transparent about what we can achieve for your business and we never make promises we can’t keep.

Our main goal is to improve your search engine rankings and protect your website from Google algorithm changes and penalties. It’s important to hire the right SEO professionals to avoid future pitfalls.

Local SEO

We’ll help you be hyper-targeted so that more customers visit you.

Highly optimised local SEO ensures your business shows up high on Google Maps and local search when people are looking for services in their area. (As an example, you probably found us by searching “SEO Agency London” or “SEO Agency Hampshire“).

Local search is an incredible opportunity to grow your customer base. Our search strategists help you be hyper-targeted, so your messages are right on the mark, bringing you higher footfall and more sales.

Our campaigns are based on intensive evidence-based research into your local markets, competitors and site analytics, where we will consider:

  • Demographics, and how they affect your local proposition
  • Search habits, intent and language
  • Local brand awareness and loyalty
  • Tools that can be used to ensure better measurement
  • Your local footprint beyond your site, like presence on social sites and their effectiveness
  • Access to free local resources that your audience use

We can create and optimise your listings for maximum impressions, advise on local keyword strategy, and optimise pages and product feeds to deliver you more sales.

Results For Local Client

Above and below you can see two search terms that we’ve achieved for our clients using local search engine optimisation.

Campaign Results
Breakline SEO Agency Results

Optimising websites to rank high in local searches is about more than just citations and creating content, search engines are taking into consideration a wide range of factors when it comes to ranking your website.

Working with the right SEO agency London can be the difference between success and failure.

We have experience running highly successful SEO and PPC for businesses of all sizes. We’ve helped many UK businesses rank in local searches using our local search strategies.

Our campaigns go into intensive detail – that’s exactly what makes them work for you. And exactly why you need our experience and knowledge in local search.

Technical SEO

Technical search engine optimisation involves everything from page speed, SSL certificates, website structure, permalinks, internal linking, mobile-friendliness and more.

The technical elements of your SEO strategy are more important now than ever. Ensuring that search engines can access, index and value your content is critical to success.

Our team of experienced Search Engine Strategists audit your web properties and deliver an actionable report. 

From this, we will create a workflow document, supporting developers and in-house teams to ensure correct and efficient implementation of each change.

When we start working on a new SEO campaign we usually do an in-depth SEO audit of your website to see any technical SEO errors.

Fixing all technical SEO errors combined with other SEO tactics can really help your website rankings.

SEO Results For client
Finance client SEO stats over 12 months with Breakline SEO Agency


Our team know exactly how to reach your decision-makers and deliver far higher, measurable ROI.

Times change, and today the majority of B2B purchase decisions are researched online. So it’s critical if you sell to a B2B market, that you work with an SEO agency London that understands the specific SEO challenges of B2B marketing.

We understand the challenges B2B companies face in online marketing:

  • Long pipelines and a more complex sales process, combined with multiple interactions, make it difficult to attribute an accurate and specific source to online conversions.
  • The importance of staying visible to your prospects for a longer period of time, so you’re visible throughout the decision-making process.
  • Difficulty in building paths that help you capture data and measure your online success.
  • Marketing for multiple decision-makers’ different needs and behaviour.

We know the specific strategies that work for B2B, including:

  • Specific keywords that can help you target decision-makers earlier in the process so you don’t miss sales opportunities
  • How to capture quality data so your sales team convert far more sales and waste less time cold-calling.
  • What works for targeting niche markets, so your marketing budget is more efficient.
  • How you can use search to multiply the effectiveness of your other marketing channels.
  • Long-term, sustainable tactics that build your brand online and help you retain important rankings.

eCommerce SEO

Our team specialise in helping online sellers to drive and convert more traffic,
and deliver outstanding business growth.

Your online sales challenges are SEO opportunities.

The Breakline team are specialists in analysing and creating effective search campaigns for eCommerce businesses.

We understand the SEO challenges that online sellers face, including those of:

  • An extensive product catalogue and keyword list
  • A constantly expanding and changing product range
  • Seasonal demand for different products
  • Dynamic, product-driven landing pages
  • Highly competitive search market places
  • Managing large PPC keyword lists
  • Making effective data-driven decisions from a large amount of analytics information

Our commitment is to take each of these challenges and turn them into opportunities for your online business.

So by using tightly reviewed strategic SEO we can anticipate your seasonal search ranking requirements and deliver them, ahead of your competitors.

We can take the headache out of managing extensive keyword lists and product range content and turn it into an opportunity to generate both category killer keyword rankings and a powerhouse of long-tail search positions.

Our analytics teams can turn your site stats and goal conversion data overload into customer behaviour intelligence that will help both us and you to make some powerfully informed decisions to increase your traffic, conversions and online revenue.

On-Page SEO

On-page SEO is everything you do on your website to improve rankings, this involves the technical SEO, content, images and more.

SEO Campaign Recruitment Results
16 Months SEO Campaign

You could be next, get in touch today and let us help you grow your business using SEO.

Before we can go ahead with the SEO (search engine optimisation), we will need to conduct thorough market research in order to find the most suitable keywords for your search engine optimisation campaign.

It’s crucial that we optimise your website using the right keywords and drive the right type of traffic and ultimately more clients and leads.

SEO Campaign Process

Meticulous and insightful keyword analysis

A tailored SEO campaign is essential and keyword research is the first thing we do part of our SEO services. We use the best tools in the industry to identify keywords for your campaign.

The more relevant your keywords will be, the better your conversion rate will be.

The keyword strategy we research and build for you is based around factors unique to your business, including:

  • Your objectives
  • The size and nature of your website
  • A detailed analysis of your competitor’s search marketing activity

Perfecting the balance

We’ll identify the best balance in your search engine optimisation campaign, between a number of critical factors, including:

  • Gaining search traffic volume
  • Driving high converting web traffic
  • Gaining quick-win rankings
  • Building sustainable long term rankings

We research potential keywords and make sure they have the right balance of traffic volume and competition.

Our team has 15 years of experience in internet marketing and creative search engine optimisation techniques.

We will also conduct an in-depth SEO audit of your website to identify any errors.

SEO Powered by High-Quality Content

Our SEO copywriting specialists write for people, not search engines.

High-quality content will always attract more visitors but often the problem is creating content relevant to your business.

Although the majority of SEO factors that determine your rankings happen off-page, the content strategy remains crucial to achieving SEO results.

Critical to an effective SEO content strategy is good copywriting because your content is an important indicator to Google of:

  • The relevance of your webpages
  • The authority of your webpages
  • The quality of your webpages

That’s why we employ a dedicated copywriting team, whose approach is very definitely to write for people, not for search engines.

By taking this approach, our copywriters deliver:

  • Compelling, conversion-driving content
  • Dramatically reduced landing page bounce rates
  • Highly ‘shareable’ content to maximise reach through social media

We believe SEO copy that drives social sharing should not be underestimated.

Compelling content, shared, book-marked and ‘Liked’ socially by your customers, advocates, visitors and community will help to drive:

  • Relevant inbound links to your site
  • Trust and authority for your landing pages

Keyword optimisation

Our recommendation – choose an SEO copywriting service that delivers you highly compelling content that is carefully and seamlessly optimised for keyword density and distribution across all your content channels, including:

  • Web pages
  • Articles
  • Blog Posts
  • Press Releases

Digital Media Coverage

Google wants to rank popular websites and there are a number of signals they use to find out if your website is in demand, from links to shares, mentions to brand searches.

You can’t have a truly complete search strategy without deciding how to influence these elements.

Fuelled by our understanding of your audience, we combine our content, creative, social and digital PR expertise to produce content marketing and data-led campaigns that deliver coverage from the globally recognised media outlets.

Our aim is not to drive thousands of shares or links that will never get seen; instead, we focus on engaging your potential customers and acquiring links that will drive relevant traffic.

We work with industry-leading bloggers and contributors and through our PR & off-page SEO efforts we’ve helped our clients to be featured on:

PR results

SEO Analysis & Reporting

We will keep you informed every month with how your SEO campaign is going, deliverables, media coverage and more.

Because search engine optimisation is continuously changing, we would monitor your SEO campaign and make the necessary adjustments to help maintain your SEO rankings.

Extensive SEO reports are sent to the client every month part of our ongoing search engine optimisation services.

Once we have enough data to analyze we can make changes and tweaks to optimise the search campaign further.

We normally also send Google Search Console data reports.


Here are a few frequently asked questions that our clients often ask us about our SEO services.

We hope this will clear some confusion about SEO in general.

How much do SEO services cost?

SEO prices are different to every business, there isn’t a price that will fit all.

Your search engine optimisation quote will be tailored based on your SEO campaign and it involves a wide range of factors like keyword difficulty, competition, on-page SEO and current SEO rankings.

Rest assured that our prices are competitive and our SEO services are of the highest quality. A good starting budget would be about £2000 per month.

How long does SEO take to deliver results?

To some extent, search engine optimisation gives immediate results in the form of fresh content, better organisation, and media coverage.

The majority of businesses are after something a little more long-term and visible, usually a prime spot on page one of major search engines.

With our SEO services, it can take anywhere from 1 week to 6 months to see any positive results.

What is SEO?

Here’s an example that will help you understand what is search engine optimisation (SEO).

When you search for “blue jeans” on Google search, Google will display around 10 of the top listings on the first page.

Those 10 websites usually have the best search engine optimisation methods and are ranked accordingly.

The better your website’s optimisation, the more likely it is that Google will choose it to be ranked in the top search results.

Unhelpful and poorly SEO optimised websites will generally be placed on the later pages of Google.

It takes time, effort, money, and knowledge to do search engine optimisation properly.

Working with the right SEO agency in London and Hampshire can have a big impact on your business.

What information do you need?

As soon as you decide to work with us, we will set up a meeting and discuss in more detail what are your business goals and also give you an overview of what we can offer.

In the initial meeting, we will explain how we will optimise your website, what deliverables we will do for you and what search engine optimisation strategy we will adopt in order to improve your rankings.

What areas in the UK do you provide SEO services?

We are able to set up face-to-face meetings for Search Engine Optimisation services all around the UK.

Currently, we have an office in Hampshire and one in London, but we are able to set up face to face meetings all around the UK.

For smaller SEO campaigns, we prefer setting up meetings online via video calling and phone.

We’ve worked with companies from all around the world, the location is not really important and we don’t believe that location should limit your possibilities.

We are a reputable SEO company with offices in London and Hampshire.

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