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Hyper-Personalized Marketing: How to Do It Right?

Few people would dare dispute that personalization holds the key to improving customer relationships. This strategy revolves around the process of tailoring marketing campaigns and messages to preferences of...

The Pareto of Twitter

Back in the dawn of media, businesses used to have a direct intermediary between them and their customers. For instance, when television and newspaper were just getting started, each of these services occupied the space...