CategoryTips

8 Effective Branding Tips for Small Businesses

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Many small business owners understand the importance of branding, but they’re often stuck when it comes to budgeting. Some of them even struggle to come up with innovative ideas.  To create effective branding for your small business, you don’t need to run advertisements on every website or...

3 Email Marketing Strategies You Should Be Doing

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Personalise. Segment. Automate. Test. These are all often repeated buzzwords in the world of email marketing. They’re also common strategies that every email marketer knows about. Whether you’re a business owner or a digital marketer, you’re most likely familiar with these email marketing...

The Pareto of Twitter

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Back in the dawn of media, businesses used to have a direct intermediary between them and their customers. For instance, when television and newspaper were just getting started, each of these services occupied the space in between a brand and those that it wanted to speak to. This was a benefit and...

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