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How to Drive Authenticity Using Visual Branding

Online Marketing, more than a strategy, has become a platform where businesses can reach and engage with their audiences directly. But as channels of communication continue to develop and improve through innovation and...

8 Effective Branding Tips for Small Businesses

8 Effective Branding Tips for Small Businesses

Many small business owners understand the importance of branding, but they’re often stuck when it comes to budgeting. Some of them even struggle to come up with innovative ideas.  To create effective branding for...

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Hyper-Personalized Marketing: How to Do It Right?

Few people would dare dispute that personalization holds the key to improving customer relationships. This strategy revolves around the process of tailoring marketing campaigns and messages to preferences of...

3 Email Marketing Strategies You Should Be Doing

Personalise. Segment. Automate. Test. These are all often repeated buzzwords in the world of email marketing. They’re also common strategies that every email marketer knows about. Whether you’re a business owner or a...

The Pareto of Twitter

Back in the dawn of media, businesses used to have a direct intermediary between them and their customers. For instance, when television and newspaper were just getting started, each of these services occupied the space...