When it comes to the SaaS (Software As A Service) industry, marketing is a lot different in comparison to other industries.
Promoting a SaaS product poses a lot of challenges among marketing professionals.
From being an intangible product into something only certain types of businesses can use, there are hurdles that you must overcome in order for your startup to thrive.
Although SaaS marketing has its differences, it doesn’t mean that it can’t profit off of common marketing strategies such as social media marketing.
Social media marketing can be quite effective in growing your SaaS business if you know how to make the most out of it.
On that note, here are 7 simple social media marketing techniques that perform well when applied for a SaaS business:
#1 Create More High-Quality Visual Content
One of the things you should do when marketing your SaaS business is making sure that you have plenty of high-quality visual content.
Given the fact that your product is software, it is important that you make it easier for your potential customers to picture what your product can give them, so you should have lots of visual-based content.
Although the written word can contextualize the visuals better, the visuals will be much more convincing.
Speaking of visual content, you shouldn’t only focus on images or photos. You should also make sure you have lots of video content. You can have pre-made video content that answers questions about your software.
It will not only help people understand your product, but it will also serve as a way to promote it.
#2 Repurpose Existing Content
If you’ve already been working on your content marketing for a while and have created lots of content on your website, then instead of just creating new content all the time. You should consider repurposing the old content that you’ve posted before.
You don’t only need to repurpose your content on your website’s blog part, but you can also repurpose it on other social media networks that you have.
There are many ways you can repurpose your old content. One simple way is simply by updating certain content that you have, especially ones that have time-sensitive details.
It’s important that you avoid changing up a lot of the old content, though, so that it doesn’t affect the search engine ranking in a negative way, especially if you are ranking for your target keywords already.
#3 Target Users With Right Facebook Ads
Social media is a powerful marketing tool, so you should make sure that you are on the right social media platforms or at least the popular ones to start with. One of which is Facebook.
Although marketing a SaaS product on Facebook isn’t the most common, it might be worth exploring. However, you have to make sure that you are targeting the right users since your product is quite unconventional.
Therefore, if you market to just anyone, then you won’t be reaching the right clients who will have an actual use for your products.
#4 Provide Excellent Customer Support
When it comes to a sort of complicated product like with SaaS, customer service is key to maintaining and managing a lot of the relationships you have with your customers.
Since knowing the ins and outs of your product is important, having plenty of choices for customer service is critical to your success.
One way you should invest in customer support is through chatbots that are programmed to answer the most common questions asked.
Another way to have excellent customer support is to have a part of your site dedicated to certain tutorials or questions that are brought up often.
Of course, having a hotline, email customer support, and so on is still important for the more elaborate customer care service that your clients may need.
#5 Collaborate With Relevant Social Influencers
Since the clientele for a SaaS product isn’t the most typical of target audiences, you might be thinking that you don’t have to collaborate with social influencers. However, this isn’t the case at all.
Although the people you’re going to be collaborating with might not be called influencers, they still are doing the same thing influencers do to your target audience. And that is to have an influence on your target audience.
These can be executives or senior managers whose opinion about the industry is something that a lot of professionals trust. On that note, you should look into who your target audience looks up to on the interwebs the most.
Once you know who that is, you can contact them about reviewing your SaaS, and you can connect with your audience base through them.
#6 Gain Trust Through User Generated Content
Any trusted SaaS marketing agency would tell you that it is important that you establish yourself as an authority when you’re a SaaS business.
Aside from making content that you, yourself, have created for the purposes of spreading the word about your product, it will also help if you bring the limelight over to your clients to help you create content.
By that, we mean that you can use user-generated content where your clients have posted or used your product and use it on your platform. It’s a simple way of having some content up, but at the same time, it helps you create a relationship and some interaction with your clients or customers.
#7 Engage With Your Community Continuously
With marketing and, in particular, social media marketing, it is important that you connect with your potential customers as much as possible. After all, social media is meant for you to do that. Hence, the social aspect of social media.
One way you can create a community around your brand, and your product is simply by engaging back with people who tag you on social media. Also, you should try and respond to your content comments so that you encourage engagement.
The key, though, is to do this continuously and not just every so often. That’s when you create an actual community.
Although marketing for your SaaS business can be a tough affair, the tips above can help you beef up your social media marketing strategy enough to get some results out of it. Hopefully, you apply them and see which ones work for you and which ones don’t. Good luck!