Increasing traffic to your website can be very simple. All you have to do is to have some SEO knowledge. Search engine optimization is the technique used to rank a website on search engines. The SEO practices push your website to the top and generate free organic traffic.
When people come to the internet, they search for information and products via search engines. It is very likely that these people open the websites on the first page of the search engine.
This is why most website owners apply all tricks to get to the first page. Let us look at some SEO techniques that will push your site to the top of the search engines.
Set SEO Objectives
Before you get down to business, you need clear objectives. You must have outlined the goals you expect to achieve and the timeline. SEO is a marketing tool like any other, and a website owner needs to have clear objectives.
The main objective of SEO is to generate traffic, but how do you get the visitors to heed to your call to action? If you want to know how to make a blog, successful, be customer-focused.
It is your responsibility as a website owner to provide relevant information. The content should be valuable and informative. If your content is shallow and fluff, the visitors might close it as soon as they can. If people are coming to your website and leaving almost immediately, the website is not achieving any objective.
It is also important to make your site easy to navigate and fast to load. People have a lot to do, and they do not have the patient or the time to wait for a slow website.
Build Optimal Landing Pages
Many websites lack the landing page. They concentrate mostly with the home page and neglect this important page. A landing page is the first interaction with your site visitors hence the name. This is what your visitors see first when they click on your site.
The landing page is important because it gives the visitors insight into your product or brand. The home page has general information about your products and services, but the landing page is detailed and specific. A landing page should be attractive with simple designs.
No one wants complicated interfaces; all the visitors need is valuable information. A perfect landing page should have not less than 2000 words. It should contain headings, subheadings, and bullet points to make it easy for the scheming visitors.
Create your website more mobile-friendly
Google has recently shifted its focus to mobile sites. The main reason is the rise of smartphones. Almost everybody is accessing the internet via phone. If you want to be in the good books of search engines, making your site mobile-friendly. This way, your visitors will not have a hard time accessing your site with their smartphones.
If you look at today’s life, the chances of people carrying around their laptops or other computers are lower than carrying their phones. Since Google announced that mobile-friendliness directly affects its site ranking, people are developing the mobile site first, and then the desktop version.
Regularly Update and Modify Old Content
The internet gains new information at a fast pace. A website with old and outdated information is likely to rank low. Your website is competing with millions of other websites on the internet. Having old content works to your disadvantage.
Search engines are very keen on content because they want to remain credible to their customers by providing them with fresh and updated information. If you have some good old content, you can modify it by adding on the latest information and updating your links.
The old content becomes as good as new and shifts to the top of your site. As you know, the older the content, the lower it goes down the site.
Identify Pitfalls and Barriers
You might think that you are doing yourself and your site a favour by overdoing some SEO practices. Some sites have fallen victim of keyword stuffing. This is the practice of putting too many keywords in your content with the aim of increasing your rankings.
Google has very strict policies on keyword stuffing, and they might land your website to the lowest page. There are many keyword density checkers that you can use to avoid stuffing.
Another barrier to your website’s success is using weak links. If you use links from websites that have been flagged, you are likely to go down with them.
Implement Link-Building Techniques
Many SEO experts believe in backlinks and their importance in search engines rankings. Building links involve reaching out to authority sites to link back to your site. This can be done by guest blogging and be posting relevant content to catch the attention of authority sites.
Remember, links need to be quality as opposed to quantity. Quality links will reward your site. If you get links from flagged and irrelevant sites, your site could be penalized by search engines. Make sure your anchor text is catchy and relevant.
Design Attractive URLs, Meta keywords and Meta Description
The URL directly influences your site’s chance of gaining traffic. A keyword-rich, easy, and matching URL will get you the traffic you need. Let your URL be catchy but relevant and easy to remember. The Meta description is what visitors first read before clicking on your site.
Make it irresistible and relevant to your brand. Research on the relevant keywords to your brand and place them naturally. There are many online tools for keyword research. Place your keyword strategically on your Meta description, URL, and the content.
SEO is a wide subject that requires much attention. The above tips should work for your site within a short period.