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Social media marketing (SMM) is dynamic and ever-changing, with SMM strategies only getting bigger.
You are likely to miss a large chunk of your target audience if you don’t harness the power of these easily accessible platforms.
According to Fast Company, 93% of marketers use social media to promote their businesses.
In order to give your social media activity a productive boost, incorporate a few changes in your marketing game to simplify processes and improve efficiency.
Here are a few suggestions:
Create social media relationships
A company’s success depends on how well they interact with their target audience and the potency of the strategies employed by the clientele, partners, suppliers, potential investors and renowned members of media.
Quality trumps quantity for every marketing strategy you undertake.
For example, there is no point in having 30k+ followers on your company’s Instagram page, if no one talks about your brand with their peers and social groups.
Start by identifying the companies you think could be beneficial for your niche and connect with them via social networks.
Fostering a good relationship with professionals from the same field will guarantee traffic to your business.
Study the trends
In order to increase your productivity as a social media manager, you must identify the latest trends in the industry and discuss ideas for your niche with associated business professionals.
This will help you classify relevant concepts for your product and analyse if it is going to be successful.
One way of staying on top of the trend game is to create an alert on Google Alerts for your industry or niche and receive information directly in your inbox.
It’s beneficial to receive the latest content in different languages from all across the world in order to create intelligent content that resonates with your target audiences.
Another way is to make use of the latest technology.
Systems like Basecamp’s time tracking tool help in keeping you organized and up-to-date with the workforce and daily tasks.
Look for influential competitors
In the digital marketing world, knowledge about both trending and potential competition is essential for a company’s immediate development.
Competitor research through social media accounts bears many benefits.
Identify an influential competitor and study the content on their social media platforms.
It will help you pick out factors that gather maximum audience engagement.
The number of likes or comments on a post would tell you exactly what people are interested in.
Your company can also use this data to analyse the latest themes of the current business industry that attract particular demographics.
Assign roles and organize tasks
Managing a social media team has its perks, but not without a clearly defined set of responsibilities for each member.
If you are a small business owner, you are more likely to trip over your teammates, have people reply to the same post multiple times or even worse, give no response at all!
You will eventually resort to accomplishing the majority of tasks on your own and wear yourself out.
The solution is to rank tasks according to their importance and tackle them one by one.
Online applications help organize tasks by bringing co-workers together on a single channel.
Time tracking is another method to stay on track and minimize time wastage.
An effective social media strategy cannot be executed without managing the number of hours spent on each task.
For this purpose, time tracking software’s are available in the market such as Minterapp, My Hours, Toggl and many more that help you see how much time you and your team are spending in completing each assignment.
Choose the right channels
It is not always profitable to create accounts on every popular social media network.
The right method is to conduct research on each platform and see which combination of social platforms will bring maximum return on investment.
This is where your buyers’ persona will guide your final choice, and determine the platform that best suits your company.
You need to be where your customers are.
If your prospective clientele tells you that they spend a heavy percentage of their time on Facebook as compared to Instagram or Twitter, you would know which primary and secondary social media platforms to focus on.
Through promotion campaigns and tactful investments in the right network, you can draw more attention to your brand.
Be thoughtful of your customers
Healthy interaction with potential customers is built on trust.
If a customer likes/comments on your Facebook post or Tweets/replies at the handle of your Twitter update but never receive a response, he won’t appreciate your carelessness.
On the other hand, a prompt and enthusiastic reply will intrigue the visitor.
Taking time out to respond to individual queries builds your authority and trustworthiness with the clientele.
The following are a few steps that you can follow to boost the happiness of your social media followers:
- Assign a first responder to the posts that you make.
- Create an efficient troubleshooting library to get rid of internet bugs or any potential complaints.
- Be creative and use the sense of humour to convert followers into loyal brand promoters.
- Last but not least, do not ignore any customer comment or message on your social media posts!
Even with apps like Basecamp time tracking tool and other online task organizing software, it seems like social media strategies require too much time and attention. However, if you use the right methods, you will find that your efforts are producing better results, generating more sales, and increasing profits over time.