If your business happens to be trying to penetrate the eCommerce industry, then you must have an idea of how competitive it can get.
Competition in certain niche markets can even be so bad that more than half of businesses would cave in and stop operations within a year of its launch.
For you to succeed, your brand should be able to properly execute eCommerce marketing strategies to gain new customers while keeping existing customers coming back to your website to make a purchase.
Take a look at these 11 marketing tactics that should help your eCommerce business attain your desired exposure, which will subsequently boost your online sales:
Provide Helpful Product Descriptions
When people see your products for the first time online, the only information they get is from what they see.
If you are selling any type of garments or accessories, providing your customers with an appropriate size guide that’s easy to understand will be very helpful in their buying decision. You might also want to include a section for customer reviews and testimonials and highlight the most realistic ones.
Aside from product descriptions, adding a hyperlink to your FAQs on your product pages will help address common customer concerns like eCommerce order fulfillment, payment methods, delivery timeframes, and return policy queries.
This will also have a positive impact on your website’s search engine optimization efforts, so long as you utilize keywords and write quality content. Thus, making it easier for your website to rank higher in search results and increase your business’ visibility online
Create Content That Visualizes Your Product
Whatever products you are selling on your website, see to it that it is highly descriptive.
While photos and videos will help your customers visualize your product, writing content that describes your products in great detail will allow your customers to arrive at a purchase decision a lot easier.
The content components that your customer sees on your product page must build into a purchase decision, whether you are using photos, videos, or a combination of both.
These should also be as engaging as possible so that your customers can have a feel of what the product is all about.
Make Your Checkout Process as Easy as Possible
For some customers, the checkout process can be very irritating, up to the point that they’ll just give up their purchase and leave your website just to get it over with. To avoid this from happening, see to it that your checkout process is as convenient and seamless as it could be.
To shorten the checkout process, try to ask all the information you need on one page. If this is not possible, break down your checkout process in parts and include a progress bar so that your customers will have an idea about what pieces of information are needed.
Regardless of how much information you need from your buyers, keeping them aware and setting their expectations about your checkout requirements will definitely do the trick.
Grow Your Online Sales With Mobile Optimization
If you are still not aware, there are now more people who use mobile phones to search online than those who use PCs. This equates to an increased likelihood that the people who will access your website and make a purchase are those that are using mobile devices, too.
If you do not want to get left out of this increased likelihood, then it is best to optimize your website – as well as all of its sales components – for mobile access.
Depending on what your current website’s set up is, doing this could be very easy or as hard as it could be. Optimizing for mobile might require you to undertake an extensive website overhaul that may affect your site architecture, website design, and layout, as well as its user experience.
Nevertheless, it is something that needs to be done, no matter what.
Run PPC Campaigns
Pay-per-click (PPC) campaigns are a vital component in succeeding in marketing your business online. Established brands, as well as start-ups, are continuously trying to stay on top by hacking their way on the top of search engine results using PPC.
In essence, PPC is a form of advertising online that comes in a variety of forms, such as text-based ads, product-based ads, as well as product listing ads. All these are designed to provide businesses with the chance to be seen by customers who are searching for important information at-a-glance.
Considering each user’s past search queries and browsing behaviour, Google can serve PPC ads to the right people at the right moment. No other form of advertising can target customers accurately.
Upsell Your Products
Most, if not everyone, must already have encountered an upselling opportunity at least once in a lifetime.
If you have ever placed an order in a fast-food restaurant and was asked if you would like to supersize your order, then you have been exposed to an upsell opportunity. This is the approach being used by many businesses to coax their customers to spend more, even if their customers did not necessarily ask for it.
For some businesses, upselling to their current customers can be more economical than to acquire new customers. The more you spend on ads to gain new customers, you are basically increasing the customer acquisition cost.
On the other hand, the opportunity to upsell to your current customers should not cost that much.
Use Email Marketing
Email marketing is another important component in marketing your business online. With about 91% of internet users checking their emails daily, it is quite absurd how many businesses neglect to give email marketing a try.
Building your email list should not take too much of your time and effort. Simply integrate an email marketing consent checkbox when customers sign-up or when they provide their email address to you.
You can also gain leads by adding a pop-up window on your website asking for your customers’ email addresses in exchange for a discount or a special offer. Once you have an email list, you can start composing email marketing content that you can send out to your email list.
Reduce Abandoned Carts
Here is a harsh truth: Your revenue is being directly affected every time a customer abandons their cart without finishing the check-out process.
And here is another truth: 69.57% of shopping carts are being abandoned, according to a study by the Baymard Institute.
Though cart abandonment is fairly common, there are plenty of techniques for you to decrease cart abandonment and increase your sales.
Email marketing and customer retargeting are some techniques you can use to encourage your customers to come back to your website and continue shopping.
Practice Customer Retargeting
With customer retargeting, you are able to send targeted ads to customers who already visited your website. In fact, this is a great way to help curb shopping cart abandonment because you can craft specific ads based on what was left in their cart.
Retargeting your customers with ads increases the chances of them buying your products at a later time.
However, doing this to the multitudes of customers and online visitors on your website might be too daunting for your small team. Thankfully, you can automatically set parameters for your customer retargeting strategy to keep running even with minimal human input.
Consider Social Media Advertising
Using social media as an advertising platform also increases the effectiveness of your customer retargeting efforts.
Advertising on social media allows you to constantly be seen by your customers, which helps retain brand awareness. A more advanced form of social media advertising even utilizes tracking pixels, which allows you to serve ads to customers who previously visited your website.
Using social media also opens up an opportunity to advertise without spending money, but this will take time to build.
Consistently post relevant and quality content on your business’ social media profiles in order to gain followers over time. This is an instant always-on marketing channel that your customers can interact with and engage with.
Provide as Many Payment Options as Possible
Due to the number of available payment options for your customers right now, accepting just credit cards is no longer enough.
When your customers pay for goods and services, not everyone would prefer using one mode of payment. By providing multiple payment options, including newer modes, you are making it a lot easier for your customers to make a purchase.
Using these marketing strategies will require you to find a balance between what works for your business and what does not.
To recap, here are 11 eCommerce marketing strategies that can help boost your online sales:
- Provide helpful product descriptions
- Create content that visualizes your product
- Make your checkout process as easy as possible
- Grow your online sales with mobile optimization
- Run PPC campaigns
- Upsell your products
- Use email marketing
- Reduce abandoned carts
- Practice customer retargeting
- Consider social media advertising
- Provide as many payment options as possible
Try to pinpoint which techniques will suit your requirements and start from there. Once you get the right balance, you will be able to see unprecedented results that should help you boost your sales online while keeping your customers’ needs fulfilled all the time.