As we embark on a new decade, now is a great opportunity to examine the top trends that are anticipated to dominate digital marketing in the coming years.
The digital marketing landscape is in a state of constant flux
Digital marketing is an area that is constantly evolving.
This means that many of the strategies and tactics that were so effective in the past are now old hat.
In order to stay relevant in this fast-paced world, digital marketing professionals need to stay up to date with the latest developments.
Fortunately, there are plenty of free, online resources that can help you stay abreast of the latest trends including (but not limited to): blogs, online courses, podcasts and more.
The Importance of Staying Current
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.Ian Schafer, CEO & Co-Founder of Kindred
As technology evolves, so do consumer expectations for the online experience. In the crowded online space, brands can easily become victims of “Digital Darwinism”.
In other words, they may fall behind competitors who can adapt to emerging trends more quickly.
As such, it’s imperative for brands to get ahead of the latest trends and technologies.
By establishing your brand as an early adopter of new innovations, you can gain an edge over the competition by positioning yourself to potential customers as the cutting-edge choice.
New technologies boost efficiency
Keeping up with the latest trends may also allow you to spot useful tools that could boost the efficiency of your digital marketing operations.
Automation tools, in particular, will enable your organisation to complete routine digital marketing activities in a way that is less labour-intensive and time-consuming than ever.
By automating these jobs, your digital marketing team will have more time to focus on creating strategies that will improve your bottom-line.
What Are the Digital Marketing Trends You Need to Know in 2020?
- “Smart” customer service chatbots powered by artificial intelligence
- The use of personalisation in website design, email marketing and online ads
- The introduction of native e-commerce functionalities on social media networks
- The expansion of personal data protection regulations around the world
- The growth of voice search
- The growing popularity of long-form video marketing
- Marketing through messaging apps
- The continued improvement of Augmented & Virtual Reality technologies
- Artificial intelligence marketing tools
“What separates good content from great content is a willingness to take risks and push the envelope.” – Brian Halligan, CEO & Co-Founder of Hubspot
If you are keen to discover more about the top digital marketing trends for 2020, then you should read this infographic which comes from the team at M2 On Hold.
Hopefully, this guide will help you to better identify and understand the strategies that will allow your brand to stand out and connect with your target customers.
Scroll down to the infographic guide below to find out more today.